On the Relationship Between Firm Size and Export Intensity

Andrea Bonaccorsi
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Andrea Bonaccorsi: University of Pisa

Journal of International Business Studies, 1992, vol. 23, issue 4, 605-635

Abstract: Export marketing literature supports the view that firm size is positively related to export intensity. Although the empirical findings have been mixed, a number of theoretical arguments are used to support this proposition, i.e., international marketing economies of scale, limited managerial and financial resources of small firms, decisionmaker's risk perception. Based on a large survey of the Italian manufacturing industry, the article falsifies the proposition and challenges some widely held assumptions in export marketing literature.© 1992 JIBS. Journal of International Business Studies (1992) 23, 605–635

Date: 1992
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