Export Market-oriented Activities: Their Antecedents and Performance Consequences

John W Cadogan, Adamantios Diamantopoulos and Judy A Siguaw
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John W Cadogan: Aston University
Adamantios Diamantopoulos: Loughborough University
Judy A Siguaw: Cornell University

Journal of International Business Studies, 2002, vol. 33, issue 3, 615-626

Abstract: This paper extends the study of market orientation into the international arena by developing and testing hypotheses relating to the antecedents to and consequences of market-oriented activities in firms' export operations. Export experience, export dependence and coordinating capabilities were found to be positively related to export market-oriented activities. In turn, export market-oriented activities were positively associated with aspects of export performance.© 2002 JIBS. Journal of International Business Studies (2002) 33, 615–626

Date: 2002
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