Ecosystem-specific advantages in international digital commerce

Jiatao Li (), Liang Chen (), Jingtao Yi (), Jiye Mao () and Jianwen Liao ()
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Jiatao Li: Hong Kong University of Science and Technology
Liang Chen: University of Melbourne
Jingtao Yi: Renmin University of China
Jiye Mao: Renmin University of China
Jianwen Liao: JD.com

Journal of International Business Studies, 2019, vol. 50, issue 9, No 2, 1448-1463

Abstract: Abstract We consider the applicability to digital platforms of extant international business scholarship. The organization of digital platforms has been seen to such an extent as predicated upon the bundling of external resources for collective value creation that their expansion may follow the logic of externalization. We further that literature contrasting the governance of network multinationals with that of platform-centric ecosystems. Building on and extending the theory of the ecosystem, we propose the concept of ecosystem-specific advantages. We identify costs and difficulties in the transfer of such advantages to new markets, emphasizing in particular the idea of bottlenecks. We then propose a framework that can be applied to future research on digital platforms, focusing on the users, suppliers of complementary products, and platform firms. We also call for research on the dynamic process of creating, transferring, and upgrading ecosystem-specific advantages.

Keywords: digital platforms; platform ecosystems; ecosystem-specific advantages; Internet commerce (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (63)

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DOI: 10.1057/s41267-019-00263-3

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