Ecosystem social responsibility in international digital commerce
Jingtao Yi (yijingtao@rmbs.ruc.edu.cn),
Jiatao Li (mnjtli@ust.hk) and
Liang Chen (liang.chen@unimelb.edu.au)
Additional contact information
Jingtao Yi: Renmin University of China
Jiatao Li: Hong Kong University of Science and Technology
Liang Chen: Singapore Management University
Journal of International Business Studies, 2023, vol. 54, issue 1, No 4, 24-41
Abstract:
Abstract Despite the surge of interest in digital globalization, its social dimensions have received far less attention than deserved. The lack of conversation between the two prominent areas of IB research, digitalization, and corporate social responsibility, presents a valuable opportunity for extending the agenda Ioannou and Serafeim (J Int Bus Stud 43(9):834–864, 2012) pioneered a decade earlier. We briefly depict the organizational differences between multinational enterprises (MNEs) and multinational platforms (MNPs), followed by a closer look at how social responsibility of digital platforms might depart from our conventional understanding derived from MNEs. We then propose the notion of ecosystem social responsibility emphasizing social value co-creation before categorizing the main areas of social issues specific to MNPs. Based on these ideas, we derive several new insights into the social challenges faced by firms governing global platforms versus multidomestic platforms, respectively, as they serve international markets. Lastly, we discuss future research directions and, in particular, the implications for ecosystem sustainability.
Keywords: ecosystem; social responsibility; digital platform; international; society; sustainability (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations: View citations in EconPapers (5)
Downloads: (external link)
http://link.springer.com/10.1057/s41267-022-00561-3 Abstract (text/html)
Access to full text is restricted to subscribers.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:pal:jintbs:v:54:y:2023:i:1:d:10.1057_s41267-022-00561-3
Ordering information: This journal article can be ordered from
http://www.springer. ... nt/journal/41267/PS2
DOI: 10.1057/s41267-022-00561-3
Access Statistics for this article
Journal of International Business Studies is currently edited by John Cantwell
More articles in Journal of International Business Studies from Palgrave Macmillan, Academy of International Business
Bibliographic data for series maintained by Sonal Shukla (sonal.shukla@springer.com) and Springer Nature Abstracting and Indexing (indexing@springernature.com).