Does privacy still matter in smart technology experience? A conditional mediation analysis

Jennifer Yee-Shan Chang (), Rupam Konar (), Jun-Hwa Cheah () and Xin-Jean Lim ()
Additional contact information
Jennifer Yee-Shan Chang: University of Essex
Rupam Konar: Taylor’s University
Jun-Hwa Cheah: University of East Anglia
Xin-Jean Lim: Universiti Kebangsaan Malaysia

Journal of Marketing Analytics, 2024, vol. 12, issue 1, No 5, 86 pages

Abstract: Abstract Smart technology plays a pivotal role in providing solutions and bringing ease to the travel experience. As many of the technologies are required to collect personal information, it usurps the adoption of technologies. Drawing upon the stimulus–organism–response framework and psychological reactance theory, this study proposed a conditional mediation model to identify the mechanisms driving consumers’ behavioural intentions and to tackle their privacy concerns, which could potentially inhibit the growth of smart travel technologies. Of the 435 respondents in China, it was found that their perceived smart travel technologies experience does not affect behavioural intentions directly but has a significant impact on engagement and memorable tourism experience. Mediation analysis revealed that engagement and memorable tourism experience mediated the relationships. Privacy concerns weaken the effects of perceived smart travel technologies experience on engagement and behavioural intentions but not on memorable tourism experience. The indirect effect of perceived smart travel technologies experience on behavioural intentions via engagement was stronger when consumers have low privacy concerns. Theoretical and practical implications are provided for understanding consumer experience towards smart travel technologies in the post-pandemic world.

Keywords: Smart travel technologies; Travel experience; Privacy concerns; Conditional mediation model; PLS-SEM (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1057/s41270-023-00240-8 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00240-8

Ordering information: This journal article can be ordered from
http://www.springer. ... gement/journal/41270

DOI: 10.1057/s41270-023-00240-8

Access Statistics for this article

Journal of Marketing Analytics is currently edited by Maria Petrescu and Anjala Krishnen

More articles in Journal of Marketing Analytics from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().