Marketing analytics: from practice to academia
Maria Petrescu (mpetresc@nova.edu) and
Anjala S. Krishen (anjala.krishen@unlv.edu)
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Maria Petrescu: Nova Southeastern University
Anjala S. Krishen: University of Nevada
Journal of Marketing Analytics, 2017, vol. 5, issue 2, No 1, 45-46
Date: 2017
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DOI: 10.1057/s41270-017-0019-1
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