Software and data in analytics: lending theory to practice

Maria Petrescu () and Anjala S. Krishen
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Maria Petrescu: ICN Business School Artem
Anjala S. Krishen: ICN Business School Artem

Journal of Marketing Analytics, 2019, vol. 7, issue 3, No 1, 125-126

Date: 2019
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DOI: 10.1057/s41270-019-00061-8

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