Machine learning for a citizen data scientist: an experience with JMP

Jie Li () and Megan Mocko ()
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Jie Li: Indiana University
Megan Mocko: University of Florida

Journal of Marketing Analytics, 2020, vol. 8, issue 4, No 7, 267-279

Date: 2020
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DOI: 10.1057/s41270-020-00092-6

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