Journal of Brand Management – Year end review 2016

Shaun M. Powell ()
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Shaun M. Powell: University of Wollongong

Journal of Brand Management, 2016, vol. 23, issue 6, No 1, 611 pages

Abstract: Abstract A review and reflection on key topics plus extrapolation of future research avenues from within the Journal of Brand Management during 2016 that included a special issue focused on the themes of (i) Corporate identity, branding, marketing, communication, and reputation. Seven additional themes within the Volume are identified: (ii) Brand engagement, (iii) Brand orientation, (iv) Brand counterfeiting and protection, (v) Online and digital branding, (vi) Brand and product naming, (vii) City branding, and (viii) branding in Higher Education.

Keywords: corporate branding; brand orientation; brand engagement; brand naming; digital branding; brand counterfeiting; brand protection; higher education; city branding (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (5)

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DOI: 10.1057/s41262-016-0021-5

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Journal of Brand Management is currently edited by Joachim Kernstock, Shaun M. Powell, Mark Davies and Ur a Golob

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