Journal of Brand Management: year end review 2017

Shaun M. Powell ()
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Shaun M. Powell: University of Wollongong

Journal of Brand Management, 2017, vol. 24, issue 6, No 1, 509-515

Abstract: Abstract A review and reflection on key topics plus identification of future research avenues from within the Journal of Brand Management during 2017 that included a special issue focused on the theme of (1) brand and co-created innovation. Six additional themes within the Volume include: (2) online and digital branding, (3) luxury branding, (4) brand personality, (5) brand experience, (6) brand equity and (7) corporate identity and branding.

Keywords: Co-creation; Innovation; Luxury branding; Digital branding; Brand equity; Brand personality; Brand experience; Corporate identity; Corporate branding; Brand research (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (4)

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DOI: 10.1057/s41262-017-0078-9

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Journal of Brand Management is currently edited by Joachim Kernstock, Shaun M. Powell, Mark Davies and Ur a Golob

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