Journal of Brand Management: year end review 2018

Shaun M. Powell ()
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Shaun M. Powell: University of Wollongong

Journal of Brand Management, 2018, vol. 25, issue 6, No 2, 494-499

Abstract: Abstract This is a review and reflection of various Special Issue themes published in the Journal of Brand Management during 2018. Future research avenues are also identified. Themes discussed include (1) Brands that do Good, (2) Internal Brand Management and (3) Luxury Brand-Building.

Keywords: Brand citizenship; Social brand equity; Brand authenticity; Social responsibility; CSR; Sustainability; City branding; Internal brand management; Employees; Brand orientation; Luxury branding; Conspicuous consumption; Social media; Research directions (search for similar items in EconPapers)
Date: 2018
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DOI: 10.1057/s41262-018-0139-8

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Journal of Brand Management is currently edited by Joachim Kernstock, Shaun M. Powell, Mark Davies and Ur a Golob

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