Marketing universities’ services role in providing financial resources

Odai Falah Mohammad AL-Ghaswyneh ()
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Odai Falah Mohammad AL-Ghaswyneh: Northern Border University

Journal of Financial Services Marketing, 2020, vol. 25, issue 3, No 3, 65-75

Abstract: Abstract Universities’ Resources of financial support are the most important challanges that enhance its reputation in marketing the academic services in the frame of investment in education and real estate assets and reduce expenses in profitable projects' implementation. This study sheds light on marketing universities’ services its role in providing financial resources in the Northern Border University. Method was analytical descriptive approach, on a randomly selected sample of (632) respondents from the academic and administrative staff. Findings revealed that only training and educational courses contribute significantly to the financial resources of the university. Meanwhile, consultation services, scientific research, conferences, and seminars have no impact on the university’s financial resources. Study suggested several recommendations to further studies shall give more attentions to these services based on developing university plans and policy.

Keywords: Marketing university services; Consultations; Training; Scientific research; Conferences; Financial resources (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1057/s41264-020-00075-9

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