Understanding bank employees’ perception towards technology enabled banking: a developing country perspective

Simran Jit Kaur () and Liaqat Ali ()
Additional contact information
Simran Jit Kaur: Punjabi University
Liaqat Ali: Punjabi University

Journal of Financial Services Marketing, 2021, vol. 26, issue 3, No 1, 129-143

Abstract: Abstract The purpose of this study is to identify and validate the underlying factors influencing bank employees’ perception towards technology enabled banking and examining the association between the identified factors and demographic profile of the bankers. A quantitative approach is adopted in the study and data is collected from 210 respondents through a well-structured questionnaire. The empirical results show that relative advantage, employee convenience, operational efficiency, and technical support are the main factors influencing the perception of bankers towards technology adoption in India. The perception of bankers differs significantly in terms of the availability of technical support by type of bank. The novelty of the study is that the perception about the implication of technology enabled banking services and the influence of demographic variables on technology adoption in context to Indian bank employees has been analysed. The results will help the banks from India as well as other developing countries in doing strategic planning to improve the adoption of technology enabled banking services. Banks can use the findings to encourage their employees to promote the use and adoption of digital banking in India.

Keywords: Technology enabled banking; Adoption; Internet; Bank employees (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://link.springer.com/10.1057/s41264-021-00100-5 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:jofsma:v:26:y:2021:i:3:d:10.1057_s41264-021-00100-5

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41264

DOI: 10.1057/s41264-021-00100-5

Access Statistics for this article

Journal of Financial Services Marketing is currently edited by Tina Harrison

More articles in Journal of Financial Services Marketing from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().