Negative emotions and consumer behavioural intention to adopt emerging e-banking technology

Masoome Abikari (), Peter Öhman () and Darush Yazdanfar ()
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Masoome Abikari: Mid Sweden University
Peter Öhman: Mid Sweden University
Darush Yazdanfar: Mid Sweden University

Journal of Financial Services Marketing, 2023, vol. 28, issue 4, No 5, 704 pages

Abstract: Abstract Successful implementation of e-banking technology depends on how consumers perceive the technology and how likely they are to adopt it. Although several studies have analysed the impact of some specific negative emotions, few studies examine a broad range of consumers’ negative emotions (i.e. both deterrence and loss emotions) arising from appraisals of e-banking technology. This study investigates the possible relationships between deterrence and loss emotions, and consumers’ behavioural intention to adopt emerging e-banking technology. Based on the unified theory of acceptance and use of technology, partial least squares structural equation modelling was used to analyse a conceptual model and related hypotheses. The empirical evidence draws attention to the relationship between loss emotions and consumers’ behavioural intention to adopt emerging e-banking technology through effort expectancy and performance expectancy, respectively.

Keywords: Emerging e-banking technology; Unified theory of acceptance and use of technology; Deterrence emotions; Loss emotions (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (3)

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DOI: 10.1057/s41264-022-00172-x

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