QR code m-payment from a customer experience perspective

Berrin Arzu Eren ()
Additional contact information
Berrin Arzu Eren: Development Investment Bank of Turkey

Journal of Financial Services Marketing, 2024, vol. 29, issue 1, No 8, 106-121

Abstract: Abstract This study aimed to examine the effect of the quality dimensions of information system success model (ISSM), perceived risk, perceived transaction speed, and optimistic perspective on Quick Response (QR) code mobile payment (m-payment) experience. For this purpose, a survey was conducted in Turkey involving 207 adults who had experienced the QR code m-payment method. Partial least squares structural equation modeling (PLS-SEM) was used to investigate the relations between the variables. Research results showed that information quality, system quality, perceived transaction speed, and optimism significantly affected customer experience. However, service quality and perceived risk regarding QR code m-payment had no impact on customer experience. This study tried to reveal behavioral intentions of users in future by bringing together the concepts of ISSM and marketing, examining the QR code m-payment customer experience in the pandemic period with an integrative approach. In this context, the research has theoretical implications that extend ISSM toward improving technology-based financial services and omnichannel marketing.

Keywords: QR code m-payment; ISSM; Customer experience; Intention to use; Turkey (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1057/s41264-022-00186-5 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:jofsma:v:29:y:2024:i:1:d:10.1057_s41264-022-00186-5

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41264

DOI: 10.1057/s41264-022-00186-5

Access Statistics for this article

Journal of Financial Services Marketing is currently edited by Tina Harrison

More articles in Journal of Financial Services Marketing from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().