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Revenue management for homestay with TODIM-integrated EMSR-b

Kedar Pandurang Joshi () and Amol Dhaigude ()
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Kedar Pandurang Joshi: T A Pai Management Institute
Amol Dhaigude: T A Pai Management Institute

Journal of Revenue and Pricing Management, 2021, vol. 20, issue 2, No 5, 134-148

Abstract: Abstract Homestays have become an integral part of sustainable tourism business in south west of Karnataka. We present an integrated method to allocate capacity that maximises revenue for a homestay during their peak and slack season. Here, TODIM is applied to understand their competitive positioning in the region. Further, integrating Monto-Carlo simulation with EMSR-b heuristics booking limits for each package class is determined. The results show that homestay owner needs to reduce protection interval for gold, platinum, and silver packages. Customers also get benefitted because of the variety of packages available during the respective seasons, which will lead to more customer satisfaction.

Keywords: Homestay revenue management; TODIM; EMSR-b; Monto-Carlo simulation; Pricing; Capacity management (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1057/s41272-021-00296-0

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