EconPapers    
Economics at your fingertips  
 

The impact of power structure on the retail service supply chain with an O2O mixed channel

Xu Chen, Xiaojun Wang and Xinkuang Jiang
Additional contact information
Xu Chen: University of Electronic Science and Technology of China, Chengdu, China
Xiaojun Wang: University of Bristol, Bristol, UK
Xinkuang Jiang: University of Electronic Science and Technology of China, Chengdu, China

Journal of the Operational Research Society, 2016, vol. 67, issue 2, 294-301

Abstract: While the Internet has provided a new means for retailers to reach consumers, it has fundamentally changed the dynamic of competition in the retail service supply chain. The mix of offline and online channels adds a new dimension of competition, and one central issue of this competition is the pricing strategy between the two channels. How to set prices for both online and offline channels? What is the impact of the supply chain power structure on pricing decisions and the performance? This research aims to address these questions by focusing on a retail service supply chain with an online-to-offline (O2O) mixed dual-channel. From the Supplier-Stackelberg, Retailer-Stackelberg, and Nash game theoretical perspectives, we obtain the optimal prices and maximum profits for both the retailer and supplier under different power structures. The analysis result provides important managerial implications, which will be beneficial to retailers to develop proper pricing strategies.

Date: 2016
References: Add references at CitEc
Citations: View citations in EconPapers (46)

Downloads: (external link)
http://www.palgrave-journals.com/jors/journal/v67/n2/pdf/jors20156a.pdf Link to full text PDF (application/pdf)
http://www.palgrave-journals.com/jors/journal/v67/n2/full/jors20156a.html Link to full text HTML (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:jorsoc:v:67:y:2016:i:2:p:294-301

Ordering information: This journal article can be ordered from
http://www.springer. ... search/journal/41274

Access Statistics for this article

Journal of the Operational Research Society is currently edited by Tom Archibald and Jonathan Crook

More articles in Journal of the Operational Research Society from Palgrave Macmillan, The OR Society
Bibliographic data for series maintained by Sonal Shukla (sonal.shukla@springer.com) and Springer Nature Abstracting and Indexing (indexing@springernature.com).

 
Page updated 2024-11-22
Handle: RePEc:pal:jorsoc:v:67:y:2016:i:2:p:294-301