Public diplomacy in the age of networks: Midwives4all

Jon Pelling ()
Additional contact information
Jon Pelling: Swedish Ministry for Foreign Affairs

Place Branding and Public Diplomacy, 2016, vol. 12, issue 2, No 11, 209 pages

Abstract: Abstract The world is young and better connected than ever, as a consequence of digitalisation. These developments inform the communications team at the Swedish Ministry for Foreign Affairs (MFA) when designing new projects in the field of public and digital diplomacy to better reach out around policy priorities. The aim is to create engagement in novel ways and to take part in new conversations, offline as well as online, together with new and perhaps unexpected actors. After outlining some theoretical concepts that are guiding the strategic communications team, the article describes recent developments in the field of public diplomacy and digital diplomacy at the Swedish MFA, including Diplohack and The Stockholm Initiative for Digital Diplomacy, and how these projects are linked to each other, before moving on to the Midwives4all campaign.

Keywords: public diplomacy; digital diplomacy; networks; institutional adaptation; communication; Sweden (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://link.springer.com/10.1057/s41254-016-0041-7 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:pbapdi:v:12:y:2016:i:2:d:10.1057_s41254-016-0041-7

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41254

DOI: 10.1057/s41254-016-0041-7

Access Statistics for this article

Place Branding and Public Diplomacy is currently edited by Robert Govers and James Pamment

More articles in Place Branding and Public Diplomacy from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().