Evaluating Estonian E-residency as a tool of soft power

Anna Blue ()
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Anna Blue: University of Tartu

Place Branding and Public Diplomacy, 2021, vol. 17, issue 4, No 6, 359-367

Abstract: Abstract Estonia, a country well known for its digital savviness, introduced e-residency in 2014. The initiative, which allows foreign nationals to access the public and private services of Estonia with the use of a digital ID, is a positive example of how small states can build soft power. I argue that e-residency has attracted freelancers and entrepreneurs from around the world to state-projected values and beliefs, creating a network of individuals that admire and identify with Estonia. I also discuss how the concept and implementation of e-residency can undermine or boost a country's influence.

Keywords: E-residency; Estonia; Soft power; Nation branding; E-governance; Digital services; Small states (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (2)

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DOI: 10.1057/s41254-020-00182-3

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