MANAGING OF THE TOURIST DESTINATIONS OFFER BASED ON THE DYNAMICS AND THE FORECAST OF TOURIST MOVEMENT

Katarzyna Kozicka and Romuald Szopa ()
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Katarzyna Kozicka: Czestochowa University of Technology, Faculty of Management
Romuald Szopa: Academy of Physical Education in Katowice, Faculty of Management

Polish Journal of Management Studies, 2016, vol. 14, issue 2, 127-136

Abstract: The purpose of this article was to examine dynamics of tourist movements of Greek destinations of Itaka travel agency in years 2005 - 2015 as one of factors affecting the creation and management of the offer of its tour operator. A statistical analysis showed the permanent upturn of the number of tourists of this office travelling to Greece in the discussed period and meaning resemblance of structures of some destinations. On the base on statistical observation it is possible to deduce, that upturn will be stable in next few years. The forecast of the number of tourists for years 2016 and 2017 was being made as the confirmation.

Keywords: tourism; tourist movement dynamics; tourist supply; tourist demand; managing the tourist offer (search for similar items in EconPapers)
Date: 2016
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