Emerging markets and innovation: A partnership for global progress

Tejinder Sara () and Faye Hall Jackson ()
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Tejinder Sara: College of Business and Information Science Tuskegee University, USA.
Faye Hall Jackson: College of Business and Information Science Tuskegee University, USA.

Business and Economic Horizons (BEH), 2010, vol. 2, issue 2, 1-6

Abstract: The purpose of this paper is to briefly discuss the role innovation plays in global competition and discuss how companies from some of the emerging markets are using innovation to compete with global companies from the developed world. Innovation is linked to the marketing concept as a driver for developing new products, services, and/or delivery systems. As global borders disappear, and training and education along with trade freedom increase, the opportunity for innovation increases. This writing offers a forward look into the global possibilities of emerging market innovation.

Keywords: Innovation; global competition; innovation firms. (search for similar items in EconPapers)
JEL-codes: D21 F23 M16 O31 (search for similar items in EconPapers)
Date: 2010
References: View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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