Private label development in the Republic of Serbia

Jelena Koncar (), Goran Vukmirovic () and Zita Petrovic Katai ()
Additional contact information
Jelena Koncar: Faculty of Economics Subotica, University of Novi Sad, Serbia.
Goran Vukmirovic: Faculty of Economics Subotica, University of Novi Sad, Serbia.
Zita Petrovic Katai: Faculty of Economics Subotica, University of Novi Sad, Serbia.

Business and Economic Horizons (BEH), 2010, vol. 3, issue 3, 105-110

Abstract: The paper is focused on market research of private label development in Serbia from 2005 to 2010. Core objective of the paper relates to the comparative analyses of private labels portfolios and strategies between different retail formats. The data used for the research are official statistical data and data collected within the interviews of consumers (200 samples) and private labels managers in four retail chains. Characteristics of private labels between different product categories are not high statistically different from its characteristics at EU markets. Private labels will continue to raise its market and category shares with the high rate in the next 5 years at Serbian retail market.

Keywords: Private label; retail concentration; marketing channel; category management. (search for similar items in EconPapers)
JEL-codes: C81 F14 M31 M37 (search for similar items in EconPapers)
Date: 2010
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://academicpublishingplatforms.com/downloads/p ... oncar_et_al_d_ac.pdf (application/pdf)
http://academicpublishingplatforms.com/article.php ... number=3&article=242 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pdc:jrnbeh:v:3:y:2010:i:3:p:105-110

Access Statistics for this article

Business and Economic Horizons (BEH) is currently edited by Orifjan Namozov, Ph.D.

More articles in Business and Economic Horizons (BEH) from Prague Development Center Contact information at EDIRC.
Bibliographic data for series maintained by Jaroslav Holecek ( this e-mail address is bad, please contact ).