RATIONALITY AND METHODS OF RESEARCH INTO CONSUMER MARKET BEHAVIOR

Tomasz Zalega ()
Additional contact information
Tomasz Zalega: Warsaw University, Poland

Equilibrium. Quarterly Journal of Economics and Economic Policy, 2012, vol. 7, issue 4, 77-99

Abstract: The issue of rationality of consumption and consumer behavior becomes more and more relevant in today’s economy. The objective of this article is to analyze the rationality of consumer behaviors in the market from the point of view of various economic schools, using classical methods as well as the concept of ecological rationality which is more akin to an institutional approach. The article also addresses important, selected aspects concerning certain approaches and methods used in research on rationality of consumer behaviors in the market. Particular attention is paid to the problem of rationality in methodology of empirical studies. The analysis of selected research approaches (i.e. predictive and postdictive approach) to the problem of rational choice and consumer behavior, considered from the point of view of both those approaches, makes for a summing-up of the article.

Keywords: constructivist and ecological rationality; formal rationality principle; maximizing family concept; perspective theory; cognitive model; imperfect knowledge model (search for similar items in EconPapers)
JEL-codes: D11 (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://dx.doi.org/10.12775/EQUIL.2012.028 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pes:ierequ:v:7:y:2012:i:4:p:77-99

Access Statistics for this article

Equilibrium. Quarterly Journal of Economics and Economic Policy is currently edited by Adam P. Balcerzak

More articles in Equilibrium. Quarterly Journal of Economics and Economic Policy from Institute of Economic Research Contact information at EDIRC.
Bibliographic data for series maintained by Adam P. Balcerzak ( this e-mail address is bad, please contact ).