Model of building relationships with customers via the use of mobile devices

Agnieszka Bojanowska ()
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Agnieszka Bojanowska: Lublin University of Technology

No 32/2015, Working Papers from Institute of Economic Research

Abstract: In this paper was shown how is possible to build relationship with customers by using mobile devices. There was discussed the various tools and the benefits arising from their use. The author shows examples of the use of mobile devices in building strong and profitable relationships with customers. It was also shown marketing opportunities, that result from the use mobile devices by growing group of customers. This paper is based on practical and theoretical knowledge and experience form Poland and another countries.

Keywords: customer; customer relationship management; mobile devices; apps; Smartphone (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2015-04, Revised 2015-04
New Economics Papers: this item is included in nep-mkt
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