E-Commerce Adoption and Its Impact on the Performance of Women-led MSMEs in Metro Manila: An Ex-ante Study for RCEP

Jill Angeli V. Bacasmas, Jovito Jose P. Katigbak and Jean Clarisse T. Carlos

No DP 2022-03, Discussion Papers from Philippine Institute for Development Studies

Abstract: This ex-ante study analyzes the impacts of e-commerce adoption on the performance of women-led micro, small, and medium enterprises (MSMEs) in Metro Manila, their awareness and perceptions of government efforts towards internationalization, and their readiness to engage in cross-border e-commerce through the Regional Comprehensive Partnership Agreement (RCEP). Findings validate the observation that the COVID-19 pandemic has accelerated e-commerce adoption and this has substantially enhanced the performance of women-led MSMEs in terms of sales growth, customer base, customer satisfaction, and process enhancement. The data further highlight that there is a low level of awareness on both existing government programs for women-led MSMEs, and on RCEP and its chapters on e-commerce and MSMEs. However, certain provisions within the chapters appeal to women-led MSMEs, such as "information on trade and investment-related laws and regulations for export-oriented MSMEs" and "acceptance of electronic transaction documents in online cross-border transactions". Comments to this paper are welcome within 60 days from the date of posting. Email publications@pids.gov.ph.

Keywords: RCEP; e-commerce; MSMEs; cross-border trade; WoMSMEs; regional comprehensive economic partnership agreement; women-led businesses (search for similar items in EconPapers)
Date: 2022
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