Using Behavioral Economics for Behavioral Change
Asad Saleem
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Asad Saleem: Pakistan Institute of Development Economics
No 2022:108, PIDE Webinar Brief from Pakistan Institute of Development Economics
Abstract:
By applying economic and psychological theories, behavioral economics may remove obstacles to behavior modification. Unpredictable decision errors that affect human decision-making and may sabotage wise decisions are identified as a key contribution of the discipline. People are “predictably irrational” in that they consistently choose actions that are against their best interests and go against conventional economic theory.
Pages: 3 pages
Date: 2022
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