The Implication of Customer Service in Higher Education: Review Paper

Shifa Wahab

International Journal of Education and Practice, 2016, vol. 4, issue 3, 106-111

Abstract: Higher Education (HE) is becoming highly competitive today and therefore, Institutions of Higher Learning need to look closely at improving their customer service strategies. Consumers in the education sector are now much more aware of what exactly they want; and therefore the demand for these services is similar to what they demand for commercial businesses. Customer service has become the centre of management activities which constitutes the basis of competition in the higher education sector today. Universities and colleges should begin by becoming proactive not reactive in the marketing of their services. The Customer Service Quality model has been widely used to study service excellence in a number of service industries; education inclusive.

Keywords: Customer service; Higher education institutions; Customer; Customer expectation; Students; Uganda (search for similar items in EconPapers)
Date: 2016
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