Modelling perceived value as a driver of tourism development

Andrea Guizzardi, Annalisa Stacchini and Michele Costa

MPRA Paper from University Library of Munich, Germany

Abstract: This study investigates visitors’ perceived value in little known small areas, at the early stage of tourism development, participating in a European regional development project, for improving the local tourism supply and marketing initiatives, with limited investments. We suggest to employ an Ordinal Structural Equation Model with Pairwise Likelihood estimator to deal with non-normal and missing data. We detect which destinations’ aspects convey the greatest value to tourists, identify market segmentation variables, test the relations of perceived value with satisfaction, intention to recommend and destination image. Results are relevant for policymakers and destination managers, even more in the post-COVID-19 tourism recovery.

Keywords: Perceived value; Ordinal SEM; Tourism development planning; Segmentation variables; Small areas; Destination marketing. (search for similar items in EconPapers)
JEL-codes: O29 R1 Y8 (search for similar items in EconPapers)
Date: 2020-06-11
New Economics Papers: this item is included in nep-cfn, nep-ore and nep-ure
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:101245

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