Importance of WhatsApp And Facebook Advertisement on small Business startups in Nigeria: A Case Study of Abuja Municipal Area Council

Godwin Negedu and Abdurrahman Isik

MPRA Paper from University Library of Munich, Germany

Abstract: The purpose of this paper is to examine the importance of WhatsApp and Facebook advertisement on small business startups in Nigeria. Small and medium enterprises (SMEs) is widely belied to be an essential ingredient for economic growth, the performance of current policies are identified and proposals are offered to address the impediments. This paper uses the Abuja Municipal Area Council as a case study. Appropriate literature has adequately reviewed; some citations and data were referenced to, Data was analyzed using statistical package for social sciences (SPSS) software, survey data was distributed to 438 respondents. The survey was carried out to get responses on the contributions, and impact of Social Media Advertisements on Businesses in Abuja Municipal Area Council of Nigeria. The result of the survey analysis came out in the form of frequency tables, bar charts and histogram, and a detailed summary was carefully explained by researcher afterwards. The study showed that social media advertisements not only has a positive impact on business growth in Nigeria but has the potential to improve ease of doing business in Nigeria if research recommendations are followed and adequate improvements are made. The government needs to ensure low-cost tax-free online advertisement for startup businesses. Improvements in internet infrastructure will significantly reduce overhead costs for business owners and help startup businesses to grow. The paper explains the potential benefits of important policy improvements and the current impact of low-cost online advertisement in Nigeria

Keywords: Nigeria; Entrepreneurship; Business Startup; Online Advertisement; WhatsApp; Facebook; Policy; Economic growth; Internet. (search for similar items in EconPapers)
JEL-codes: M2 M3 (search for similar items in EconPapers)
Date: 2020-05, Revised 2020-07-01
New Economics Papers: this item is included in nep-ict, nep-pay and nep-sbm
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