Identifying the effect of Digital Marketing channels on the growth of SME in South Asia: A Case Study on Faheem Haydar Dealzmag

Liam James

MPRA Paper from University Library of Munich, Germany

Abstract: Marketing has become a big obstacle for small and medium-sized enterprises (SMEs) around the world due to high prices. The conventional marketing communication mechanism, such as television, radio, etc., appears to have a high cost at which it does not even satisfy the intended customers and therefore does not produce the desired result. The objective of this study was to evaluate the effect of digital marketing on the growth of SMEs in South Asia. Several digital marketing channels, such as email marketing, social media, web advertising, etc., were used to achieve this, while the notion of growth was measured in terms of revenue and market share. Therefore, questionnaires were formulated and administered through an online platform and replied to 47 of the 50 respondents distributed by the questionnaire, providing a response rate of 93.00 percent. The population was composed of clients and employees of Faheem Hayder Dealzmag as well as employers.

Keywords: SMES; South Asia; Digital marketing; Email Marketing; Social media (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2020-01-05, Revised 2020-12-29
New Economics Papers: this item is included in nep-cwa and nep-pay
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Published in Journal of SA Business 3.1(2021): pp. 23-32

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