Knowledge That's Social

Sidharta Chatterjee and Mousumi Samanta

MPRA Paper from University Library of Munich, Germany

Abstract: In this research paper, we discuss the nature of social knowledge and how it can influence consumer sentiments by affecting their economic decisions to some extent. In fact, this is a brief study of social knowledge summarizing its evolutionary origin and phylogenesis in the modern context. We have designed a simplistic mathematical model for a theoretical understanding of our assumption that has practical implications regarding its utility in the society. We find social networks generate enough social information that can influence user choice and preferences. Our study has implications for both the users and the developers of social networking sites.

Keywords: Social knowledge; social information; consumer choice; social networking; knowledge society. (search for similar items in EconPapers)
JEL-codes: Z1 Z13 (search for similar items in EconPapers)
Date: 2021-06-18
New Economics Papers: this item is included in nep-evo, nep-knm and nep-ure
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:108343

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