Customer Perceived Value in The Banking Sectors- An Application of Holbrook Model

Nazim Ullah

MPRA Paper from University Library of Munich, Germany

Abstract: The behaviour of the customers plays important role on the organization. The study analyze customers perceived values of Malayan Banking Berhad and Bank Muamalat Malaysia Berhad by using Holbrook Model. A number of literature is reviewed and discussed. The findings show that Bank Muamalat Malaysia Berhad should follow the proposed value proposition plan to be a leading bank like Malayan Banking Berhad. Further empirical analysis can be conducted in future by adding more banks.

Keywords: Malayan Banking Berhad; Bank Muamalat Malaysia Berhad; Holbrook Model (search for similar items in EconPapers)
JEL-codes: G21 (search for similar items in EconPapers)
Date: 2021-02-01, Revised 2021-01-01
New Economics Papers: this item is included in nep-ban and nep-sea
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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