Green Purchase Intention: An Investigation from Vietnamese Young Consumers

Thi Thu Ho and Cong Minh Huynh (minh.huynh@eiu.edu.vn)

MPRA Paper from University Library of Munich, Germany

Abstract: The present study attempts to examine the impacts of Environmental Concern (EC), Perceived Consumers Effectiveness (PCE), Attitude Toward Green Products (AGP), and Perceived Environmental Knowledge (PEK) on Green Purchase Intention (GPI) of the young people in provinces of Southeast Vietnam, including Binh Duong, Dong Nai, Long An, Tay Ninh, and Ho Chi Minh City. Results from a survey of 1,200 young respondents show that the AGP has the strongest impact on GPI, following by the PCE and the EC. However, the PEK has no significant impact on GPI. The findings provide empirical evidence for local governments and businesses to promote green consumption in the region.

Keywords: Attitude toward green products; Environmental concern; Green purchase intention; Perceived consumers effectiveness; Perceived environmental knowledge. (search for similar items in EconPapers)
JEL-codes: M11 M31 Q02 Q56 (search for similar items in EconPapers)
Date: 2022-03-10
New Economics Papers: this item is included in nep-agr, nep-ene, nep-env and nep-sea
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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