Performance of B2B Platform Partnership Management

Simon Frederic Dietlmeier, Rob Jago Floetgen and Florian Urmetzer

MPRA Paper from University Library of Munich, Germany

Abstract: This short paper explores the foundations of B2B platform partnership management. After a theoretical derivation of the terminology, the performance measurement practices of a B2B platform owner offering the two platforms A and B to industrial customers are identified based on qualitative interviews with 21 employees. The research explores empirically whether and how platform partnership management performance is in reality measured, and what important success factors contribute to a functioning partnership management strategy.

Keywords: Business-to-Business; B2B; Platform; Ecosystem; Industrial Internet of Things (IIoT); Segmentation; Verticalization; Vertical Information Systems (search for similar items in EconPapers)
JEL-codes: A23 B4 K0 M2 O2 P5 Q5 R1 Y4 Z1 (search for similar items in EconPapers)
Date: 2024-04-02
New Economics Papers: this item is included in nep-pay
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:120610

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