Understanding the implementation of e-business strategies: Evidence from Luxembourg

Ludivine Martin

MPRA Paper from University Library of Munich, Germany

Abstract: Our empirical study aims at identifying the drivers of the implementation of an e-business strategy by firms located in Luxembourg. The setting up of such a strategy is apprehended through the website and the type of strategy through the functionalities available on the Internet. Thus we distinguish an information-oriented strategy from a commercially oriented one. Probit analyses and models derived from count data models are conducted on a dataset of website investments by about 1100 firms located in Luxembourg. Our results show that the sale of online fashionable products like tourism, the ownership of a well-known brand and the follow-up of rivals' behaviours are highly significant determinants of the adoption and development of an e-business strategy. Financial, human and technological resources seem to favour the adoption of such a strategy but have no significant influence on the choice of the strategy pursued. Moreover the use of technologies that make the business process more flexible, public actions that diffuse best practices concerning technologies adoption and being the leader on the market are specific drivers of the deployment of an e-business strategy. Finally, an intense perceived competition negatively influences the decision to invest heavily in e-commerce.

Keywords: e-business strategies; website adoption and investment; right truncated Poisson regression (search for similar items in EconPapers)
JEL-codes: L21 L86 O33 (search for similar items in EconPapers)
Date: 2009-02
New Economics Papers: this item is included in nep-cse, nep-ict, nep-mkt and nep-tur
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://mpra.ub.uni-muenchen.de/13645/1/MPRA_paper_13645.pdf original version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:13645

Access Statistics for this paper

More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().