Territorial marketing in the Czech Republic: a trial – and – error process

Jan Sucháček

MPRA Paper from University Library of Munich, Germany

Abstract: There are numerous obscurities connected with territorial marketing. Substantial misunderstandings can occur already for the sake of the fact that this concept was labeled by different notions so far. Naturally, the same – with even higher intensity – holds true for the transition economies. This paper focuses upon the practice of territorial marketing in the Czech Republic. As it is shown, there is rather spontaneous than planned development of this concept in the Czech space. At the same time, there exists sufficient room for future application of selected components of territorial marketing in this country.

Keywords: territorial marketing; local/regional development; Czech Republic; basic categories of territorial marketing (search for similar items in EconPapers)
JEL-codes: M31 R10 Z0 (search for similar items in EconPapers)
Date: 2008-08
New Economics Papers: this item is included in nep-geo, nep-mkt and nep-tra
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://mpra.ub.uni-muenchen.de/15027/1/MPRA_paper_15027.pdf original version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:15027

Access Statistics for this paper

More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().