A strategic shift of automobile manufacturing firms in Turkey

Guner Gursoy ()

MPRA Paper from University Library of Munich, Germany

Abstract: This paper examines major business environmental changes influencing a strategic shift of automobile manufacturing firms in Turkey. Within a conceptual model consisting of environmental forces, strategic shift, and mediating variables, including firm size, ownership pattern, and market entry mode, it empirically investigates how such market changes influenced the business strategies of automotive firms in Turkey. The findings indicate that the multinational automotive firms in Turkey have shifted their strategic focus from relying solely on the domestic market to balancing domestic and export markets because of environmental forces. The paper concludes with discussions and suggestions for further research on the subject.

Keywords: market environment; strategic shift; FDI; foreign direct investment; export performance; multinational corporations. (search for similar items in EconPapers)
JEL-codes: G3 G32 (search for similar items in EconPapers)
Date: 2009
New Economics Papers: this item is included in nep-ara, nep-cse, nep-cwa and nep-mic
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in Int. J. Business and Emerging Markets 3.1(2009): pp. 211-231

Downloads: (external link)
https://mpra.ub.uni-muenchen.de/20233/1/MPRA_paper_20233.pdf original version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:20233

Access Statistics for this paper

More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().