Bundles and Range Strategies: The Case of Telecom Operators

Sophie Pernet

MPRA Paper from University Library of Munich, Germany

Abstract: Against a background of competition and the generalisation of IP that characterises the field of electronic communications, the concept of the "bundle" has resulted in the emergence of "triple play", and even "quadruple play." This paper offers an overview of the growth of this phenomenon by introducing a distinction between the basic components of multiplay strategies and the diverse range of functions that can be linked to these strategies.

Keywords: Bundle; range strategy; triple play; quadruple play (search for similar items in EconPapers)
JEL-codes: H41 K23 L82 L86 L88 L90 L96 O14 O33 (search for similar items in EconPapers)
Date: 2006-09
New Economics Papers: this item is included in nep-com, nep-cse, nep-ind and nep-mkt
References: Add references at CitEc
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Published in International Journal of Digital Economics 63 (2006): pp. 19-31

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:3550

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