Designing IS service strategy: an information acceleration approach

Pierre J. Richard, Tim Coltman and Byron W. Keating

MPRA Paper from University Library of Munich, Germany

Abstract: Information technology-based innovation involves considerable risk that requires insight and foresight. Yet, our understanding of how managers develop the insight to support new breakthrough applications is limited and remains obscured by high levels of technical and market uncertainty. This paper applies a new experimental method based on “discrete choice analysis” and “information acceleration” to directly examine how decisions are made in a way that is behaviourally sound. The method is highly applicable to information systems researchers because it provides relative importance measures on a common scale, greater control over alternate explanations and stronger evidence of causality. The practical implications are that information acceleration reduces the levels of uncertainty and generates a more accurate rationale for IS service strategy decisions.

Keywords: Experimental research; IS service strategy; decision-making; discrete choice analysis; information acceleration (search for similar items in EconPapers)
JEL-codes: C25 D03 O14 (search for similar items in EconPapers)
Date: 2009-09-21
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Published in European Journal of Information Systems 2.21(2012): pp. 87-98

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