Turismo no litoral versus turismo no interior Português. O destino turístico Serra da Estrela

Coastal tourism versus inland Portuguese tourism. The Serra da Estrela tourist destination

Margarida Vaz () and Anabela Dinis ()

MPRA Paper from University Library of Munich, Germany

Abstract: This article looks at the Serra da Estrela mountain range as a tourist destination in the context of the inland Portuguese tourist destinations, identifying its direct competitors as well those that complement its tourism offer. We note the changes in national tourist dynamics, with the inland regions growing at a faster rate than the coastal ones. As a tourist destination the Serra da Estrela could benefit from having the Douro (whose growth is greater) and the Central Alentejo regions (the more established inland destination) as allies. Furthermore, the Serra da Estrela needs to increase its competitive profile to compete with the Trás-os-Montes region, which presents similar competitive arguments (rural and mountain destination).

Keywords: Coastal tourist destinations; inland tourist destinations; comparative advantages; competitive advantages; territorial marketing (search for similar items in EconPapers)
JEL-codes: L83 M3 R11 (search for similar items in EconPapers)
Date: 2007
New Economics Papers: this item is included in nep-geo, nep-mkt and nep-tur
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Citations: View citations in EconPapers (1)

Forthcoming in Revista Portuguesa de Estudos Regionais nº 14 (2007): pp. 67-94

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:4706

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