Business strategy reimagined: a paradigm shift based on “Creating Shared Value"

Ingo Böbel

MPRA Paper from University Library of Munich, Germany

Abstract: Now is the time to reimagine Business Strategy (again)! What is the rationale for such a drastic request? We are driven by the insight that we have reached a tipping point caused by the acquisition of a critical mass of theoretical strategy knowledge coupled with sufficient practical business experience that has led to a point of no return (especially in the aftermath of the deep financial crisis that has changed the world since 2008). Consequently, in 2011, a movement was set in motion when Michael Porter’s and Mark Kramer’s article “Creating Shared Value” (HBR 2011) served as the spark to ignite an intellectual revolution which has the potential to become a universal strategy-mind changer among business leaders. In a relatively short period of time, Creating Shared Value (CSV) developed from an “academic idea” to becoming part of the core business strategy in myriad (small, median, large and giant) companies (among them Unilever, GE, and Nestle) to even developing into a continent-wide philosophical movement that under the name “Africapitalism” has achieved notable prominence.

Keywords: Business Strategy; Shared value; Capitalism; Competition; Competitive Advantage (search for similar items in EconPapers)
JEL-codes: D63 M2 P1 (search for similar items in EconPapers)
Date: 2015-08-12
New Economics Papers: this item is included in nep-hpe
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://mpra.ub.uni-muenchen.de/66235/1/MPRA_paper_66235.pdf original version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:66235

Access Statistics for this paper

More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().