Models of Marketing Simulation for SMES in Romania: Strategic Game for Marketing Mix Simulation

Luminita Pistol and Tonis (Bucea-Manea), Rocsana

MPRA Paper from University Library of Munich, Germany

Abstract: SMEs in Romania are facing a lack of funds for financing, poor information, inadequate legislative restrictions for developing the economic environment, low level of accessing European funds etc. Funding problem could be partially solved if the marketing department did different marketing simulations before making the marketing budget and the business plan. In this article we review some of the marketing simulation models that can be achieved without the need for investment and as a case study we have chosen to simulate a marketing mix strategy using strategic games.

Keywords: SME marketing simulation game strategy; marketing mix; budget; linear programming (search for similar items in EconPapers)
JEL-codes: M1 (search for similar items in EconPapers)
Date: 2014, Revised 2014
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Published in Proceedings of the 4th International Conference on Law and Social Order, ISBN 978-1-935494-70-6, April 25, 2014, (2014): pp. 168-176

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