Impact of E-Commerce on Organization Performance; Evidence from Banking Sector of Pakistan

Muhammad Mehtab Azeem, Assit.Prof. Dr.Cidgem Ozari, Prof.Dr.Akin Marsap, Prof. Dr.Said Arhab and Abdul Haseeb Jilani

MPRA Paper from University Library of Munich, Germany

Abstract: In the recent years, E-banking is one of the most important revolutions in the banking sector of Pakistan. This study measures the impact of e commerce (B2B, B2C, C2C) on organization performance (Business operation, Job performance, Customer satisfaction).The sample of this research is collected from the banking sector of Pakistan from the period of 6 to 8 months by using 50 samples filling online from the period 2012 to 2013. Results show that there is positive relationship between e-commerce and organization performance and by implementing e commerce; organizations improve its performance in terms of business operations, job performance and customer satisfaction. Major research has been withdrawn from MBA thesis subject Impact of foreign banks on domestic banks businesses.

Keywords: Electronic commerce; organization performance; business to business; business to customer; customer to customer. (search for similar items in EconPapers)
JEL-codes: E5 (search for similar items in EconPapers)
Date: 2015-06
New Economics Papers: this item is included in nep-ban, nep-ict, nep-mac and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Published in International Research Journal of York University 3.2(2015): pp. 260-275

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:67212

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