The Determinants Of The TV Demand Of Soccer: Empirical Evidence On Italian Serie A For The Period 2008-2015

Raul Caruso (), Francesco Addesa and Marco Di Domizio

MPRA Paper from University Library of Munich, Germany

Abstract: This paper investigates the determinants of TV audience for Italian soccer. After a review of the literature concerning the key factors driving the demand for sport, we analyse SKY’s audience figures for 7 Serie A seasons (from 2008-09 to 2014-15). Applying different OLS specifications, we show that Italian viewers have a committed behaviour and outcome uncertainty does not have a significant impact on TV audience. In addition, when choosing whether to watch a match of teams other than their favourite team, Italian consumers appear to be particularly attracted by both the aggregate quantity of talent present and by matches involving teams at the top of the table. This suggests that, in the Italian context, an increase in the TV demand is mainly driven by an enhancement in the performance of top clubs and in the quality of the entertainment rather than in competitive balance.

Keywords: Broadcasting; Soccer; TV Demand; Uncertainty of Outcome hypothesis; Talent; Serie A. (search for similar items in EconPapers)
JEL-codes: D12 D7 L25 L83 (search for similar items in EconPapers)
Date: 2016-03
New Economics Papers: this item is included in nep-cul, nep-mkt and nep-spo
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://mpra.ub.uni-muenchen.de/70189/1/MPRA_paper_70189.pdf original version (application/pdf)

Related works:
Journal Article: The Determinants of the TV Demand for Soccer: Empirical Evidence on Italian Serie A for the Period 2008-2015 (2019)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:70189

Access Statistics for this paper

More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().