Strategic Management Models & Indian Epics

Sreeramana Aithal and Radhakrishna Acharya

MPRA Paper from University Library of Munich, Germany

Abstract: A business strategy is the means by which it sets out to achieve its desired goal. A business strategy is concerned with major resource issues e.g. raising the finance to build a new factory or plant. Strategies are also concerned with deciding on what products to allocate major resources or ensure a win in a given challenge. In this paper, we have discussed various strategic management models under the broad headings of generic strategies, competitive/red ocean strategies, monopoly/blue ocean strategies, sustainability/green ocean strategies, unethical/black ocean strategies and combined/white ocean strategies, their bases in Indian epics like Ramayana and Mahabharata. The strategies used in Indian epics as examples for various modern strategies are analysed and their instances and implementations are discussed. Finally, based on the analysis of all strategies, it is concluded that white ocean mixed strategy can be accepted as a global strategy for the winners. Using PEST analysis, the organizational global strategy can be correlated with White ocean mixed strategy as optimum strategy, to make an organization to be sustainable in global business.

Keywords: Strategic Management models; Strategy in Indian philosophy. (search for similar items in EconPapers)
JEL-codes: M10 (search for similar items in EconPapers)
Date: 2016-04, Revised 2016-04
New Economics Papers: this item is included in nep-cse and nep-net
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Published in Strategic Management Models & Indian Epics 4.5(2016): pp. 180-188

Downloads: (external link)
https://mpra.ub.uni-muenchen.de/71771/1/MPRA_paper_71771.pdf original version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:71771

Access Statistics for this paper

More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().