Certification Labels Vs Convenience Formats: What drives the market in aquaculture products?

Domenico Carlucci, Biagia Dedevitiis, Gianluca Nardone and Fabio Santeramo

MPRA Paper from University Library of Munich, Germany

Abstract: Consumer expectations in relation to food quality present new business opportunities for EU aquaculture producers who are willing to differentiate their products. In particular, new convenience formats and certification labels are likely to influence consumer choices. This study uses the choice experiment method to investigate consumer preferences and willingness to pay for new convenient formats and certification labels for oysters. Cross-sectional data were collected through a web-based consumer survey carried out in Italy in 2015. The main result of the study is that certification labels are decisively more effective than new convenient preparation formats to differentiate high quality products. However, some heterogeneity was detected in consumer preferences.

Keywords: Consumer; Convenience; Discrete Choice; Ecolabels; Fishery; Italy; LCM; Oyster RPLM; Seafood (search for similar items in EconPapers)
JEL-codes: Q11 Q18 Q22 Q28 (search for similar items in EconPapers)
Date: 2016-12-05
New Economics Papers: this item is included in nep-agr, nep-dcm and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:75448

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