Extending tourism marketing: Implications for targeting the senior tourists’ segment

Athina Nella and Evangelos Christou

MPRA Paper from University Library of Munich, Germany

Abstract: The continuous monitoring of market trends is one of the most important roles that marketing scientists and practitioners should fulfill. Tourism is significantly affected by major demographic, cultural and economic trends. In the last few years there is considerable debate on the radical demographic changes taking place around the globe and one of the main issues arousing in many developed and developing countries is this of ageing population.

Keywords: Market segmentation; senior tourism market; ageing population; market targeting; destination marketing organisations (search for similar items in EconPapers)
JEL-codes: L83 M1 O1 (search for similar items in EconPapers)
Date: 2016-02-22, Revised 2016-04-07
New Economics Papers: this item is included in nep-age and nep-tur
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (42)

Published in Journal of Tourism, Heritage & Services Marketing 1.2(2016): pp. 36-42

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Related works:
Working Paper: Extending tourism marketing: Implications for targeting the senior tourists' segment (2016)
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:77468

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