اتجاهات المستهلكين الجزائريين نحو التسوق عبر الانترنت: دراسة ميدانية

The Attitude of the Algerian Consumers Toward Internet Shopping: An Empirical Study

Leila Metali ()

MPRA Paper from University Library of Munich, Germany

Abstract: The main purpose of this article is to examine the attitudes of Algerian consumers toward online shopping, and whether these attitudes vary by demographics. Data were collected via an online questionnaire within Algeria between January and March 2014. The sample consists of (530) Algerian Internet users (aged 18 and over). The results showed that most Algerian consumers do not intend to buy goods and services online, despite the increasing number of Internet users. And lastly, the study suggests that there is no significant difference in consumer attitudes among demographics, with the exception of occupation, where the results showed that students and merchants are more likely to adopt online shopping.

Keywords: Internet users; e-marketing; consumers' attitudes; online shopping; online shopping intention (search for similar items in EconPapers)
JEL-codes: M3 M31 (search for similar items in EconPapers)
Date: 2016-12
New Economics Papers: this item is included in nep-ara and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in Journal of Economic and Financial Studies 2352 - 9822.Vol 6(2016): pp. 81-104

Downloads: (external link)
https://mpra.ub.uni-muenchen.de/77675/1/4.pdf original version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:77675

Access Statistics for this paper

More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().