Chinese visitors at Australia wineries: Preferences, motivations, and barriers

Ma, Emily (Jintao), Bob Duan, Shu, Lavender (Mengya) and Charles Arcodia

MPRA Paper from University Library of Munich, Germany

Abstract: China has become Australia’s most important source market and there are growing number of visitors participated in wine tourism. Using in-depth interviews, the study looked into Chinese tourists’ preferences, motivations and barriers to participate in wineries tours in Australia. The study enriched to literature on wine tourism. It offered practical implications for wineries and destinations to better understand and accommodate Chinese wine tourists’ needs and preferences.

Keywords: Wine Tourism; Chinese Visitors; Preferences; Motivations; Barriers (search for similar items in EconPapers)
JEL-codes: L83 M1 O1 (search for similar items in EconPapers)
Date: 2016-09-21
New Economics Papers: this item is included in nep-agr, nep-cul and nep-tur
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Published in Journal of Tourism, Heritage & Services Marketing 1.3(2017): pp. 3-8

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:85569

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