"Trying" to be Entrepreneurial

Malin Brannback, Norris Krueger (), Alan Carsrud and Jennie Elfving

MPRA Paper from University Library of Munich, Germany

Abstract: If we are to understand how entrepreneurial intentions evolve, we must embrace theories reflecting the inherent dynamics of human decision making. While the dominant model of entrepreneurial intentions remains invaluable, capturing the dynamics is necessary to advance our understanding of how intent becomes action. To this end, we offer Bagozzi’s Theory of Trying (TT) as a theory-driven model that assumes a dynamic pathway to intent. Rather than focusing on intentions toward a static target behavior, TT focuses on intentions toward a dynamic goal. To support this perspective, we offer striking new evidence that the emergent intentions process is indeed dynamic.

Keywords: intentions; theory of trying; tipping points; reciprocal causation; entrepreneurship; entrepreneurial cognition (search for similar items in EconPapers)
JEL-codes: M13 (search for similar items in EconPapers)
Date: 2007-06
New Economics Papers: this item is included in nep-ent, nep-hrm and nep-pke
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:8814

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